Four private attorneys general bring this class action against Directv on behalf of the public and more specifically, on behalf of people who received demand letters from Directv. The lawsuit asserts the claims of two groups of plaintiffs: the nonpayers subclass (those tens of thousands of people who received a demand letter from Directv) and the payers subclass (those thousands of people who received a demand letter and paid Directv some settlement in response). The first claim is unlawful business acts or practices in violation of CA Business and Professions Code § 17200 for failing to investigate whether consumers actually received any devices or intercepted DirecTV before sending the demand letter accusing the recipient of such. The plaintiffs seek an injunction against DirecTV’s end-user campaign and an order forcing Directv to return any money or property obtained from consumers as a result of this unlawful business conduct. The second claim seeks a remedy for Directv’s interference with the exercise of the plaintiffs’ civil rights in violation of CA Civil Code § 52.1--including the rights to be free from personal insult, defamation, injury to one’s personal relations; extortion and attempted extortion. The plaintiffs ask for compensation in the form of money damages and an injunction prohibiting Directv from continuing to violate the civil rights of the public. The third claim is specific to the payers subclass of plaintiffs, and demands damages in the sum of every settlement payment Directv received as a result of extortion. Finally, since Directv’s actions constitute malice, oppression or fraud, the plaintiffs seek punitive or exemplary damages.